{"title":"Hair Clay","description":"\u003cp\u003eHair clay is for men who want hold without shine: matte finish, real texture, nothing stiff. This lineup runs from medium hold Clay Matte Pomade to the strong hold Severed Head Matte Clay Pomade, with Clay Spray for lighter days. The whole family sits in \u003ca href=\"\/en\/collections\/hair-styling\"\u003emen's hair styling products\u003c\/a\u003e; this shelf is the matte corner.\u003c\/p\u003e\n\n\u003ch2\u003eMatte Hair Clay for a Natural Finish\u003c\/h2\u003e\n\u003cp\u003eEvery clay here dries down matte. Matte hair clay thickens the look of each strand while it holds, which is why barbers reach for it on textured crops, messy quiffs and anything that should not look styled. Prefer the full no shine range? See \u003ca href=\"\/en\/collections\/matte-finish-line-up\"\u003eall matte finish styling products\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eClay or Pomade: What's the Difference?\u003c\/h2\u003e\n\u003cp\u003eA clay pomade holds like a pomade but finishes dry and adds body; classic pomades bring slickness and shine. If you want polish, browse our \u003ca href=\"\/en\/collections\/pomade\"\u003ewater-based and oil-based pomades\u003c\/a\u003e. If you want a lived in look with strong hold, hair clay for men is the answer.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Hair Clay\u003c\/h2\u003e\n\u003cp\u003eWarm a fingertip of clay between your palms until it disappears, then work it through dry hair back to front. Build up in thin layers rather than one scoop. For picks and technique, read \u003ca href=\"\/en\/blogs\/news\/best-clay-pomades-natural-look-2026\"\u003ebest clay pomades for a natural look\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"reuzel-pomade-severed-head","title":"REUZEL x Liquid Death Severed Head Pomade","description":"\u003ch2\u003eREUZEL x Liquid Death Severed Head Pomade\u003c\/h2\u003e\n\u003ch2\u003e\n\u003cbr\u003eSTRONG – MATTE – CLAY\u003c\/h2\u003e\n\u003cp\u003eIntroducing Severed Head Strong Hold Clay Pomade, infused with Liquid Death Mountain Water and natural ingredients such as Argan Oil and Aloe. This formula provides a workable strong hold to create a piecey, roughed-up texture. Leaves hair with a matte finish that is water-soluble and rinses easily from the hair.\u003c\/p\u003e\n\u003cp\u003eSIZE: 95.8g\u003c\/p\u003e\n\u003cp\u003eHOLD: 8\u003c\/p\u003e\n\u003cp\u003eSHINE: 0\u003c\/p\u003e\n\u003cp\u003e- Infused with Liquid Death Mountain Water\u003cbr\u003e- Adds Natural Definition \u0026amp; Texture\u003cbr\u003e- Workable Hold\u003cbr\u003e- Works on All Hair Types\u003cbr\u003e- Non-Sticky\/Non-Greasy Formula\u003cbr\u003e- Apple Salsa Fragrance (Our REUZEL Pink Grease - Fragrance)\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Severed Head Pomade - 95g","offer_id":53142447161674,"sku":"REU118","price":22.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/9900\/4746\/files\/Reuzel-0562_2500x2500px_72dpi_9c6c7458-00e5-41c7-bbf2-3c0a52b062e2.jpg?v=1761307025"},{"product_id":"clay-spray","title":"Clay Spray","description":"\u003ch2\u003eReuzel Clay Spray\u003c\/h2\u003e\n\u003cp\u003eJust back from a motorcycle ride through the high desert? Or a day surfing, perhaps? That dry, textured look’s what you get with Reuzel Clay Spray. It’s got a matte finish. And a gritty feel that shouts, “Here’s a man living for wide open spaces and the wildest times the world’s got.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight Hold – No Shine – Water Soluble \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWorks for all hair types\u003c\/li\u003e\n\u003cli\u003eTames frizz and adds volume\u003c\/li\u003e\n\u003cli\u003eKaolin absorbs oil for a matte finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTowel dry your hair, leaving it a bit messy. Then give the bottle a good shaking and let it fly. You can fingerstyle to create texture. Or spray it into your hair while you blow dry, which will give you a windblown effect.\u003c\/p\u003e\n\u003cp\u003eWant to get that gritty, natural look with a bit more definition? Layer Reuzel Clay Matte Pomade over the top after you’re done. It takes a bit of practice to get the balance right. But keep after it. Style’s a trade, not a trick, you know.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Reuzel Clay Spray - 355ml","offer_id":53142450864458,"sku":"REU074","price":23.95,"currency_code":"EUR","in_stock":true},{"title":"Reuzel Clay Spray - 100ml","offer_id":53142450897226,"sku":"REU081","price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/9900\/4746\/files\/ClaySpray_1296x_9bd269d3-6335-4141-962b-8464f675dba5.jpg?v=1787989774"},{"product_id":"clay-matte-pomade","title":"Clay Matte Pomade","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eReuzel Clay Matte Pomade\u003cbr\u003e\u003cbr\u003eIt’s your hair. Manipulate it however you want. Reuzel Clay Matte Pomade gives you touchable texture, medium hold, and a matte finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eSTRONG HOLD • MATTE FINISH • WATER SOLUBLE\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-weight: 400;\"\u003eWant to get \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eflat\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e, weak hair to stand up? Here’s your answer. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eReuzel \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eClay Matte Pomade will get you volume, texture and height with a dry matte look. It smells amazing and washes out easy.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Break Down:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEmphasizes texture and separation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMoldable, flexible hold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWon’t weigh down hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSubtle vanilla mint scent\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Get Down:\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDig out a knucklefull and rub it between your palms. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e into \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eblow-dried or thoroughly \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003etowel-dried hair, starting on top and working toward your hairline. See dry spots? Use more. And then comb or get down with some fingerwork to create whatever shape you want.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eReuzel Clay Matte Ingredients:\u003c\/h2\u003e\n\u003cp\u003eWater (Aqua), Cera Alba (Beeswax), Tribehenin, Cetyl Alcohol, Stearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Paraffinum Liquidum (Mineral Oil), PEG-40 Hydrogenated Castor Oil, Octylacrylamide\/Acrylates\/Butylaminoethyl Methacrylate Copolymer, Sodium Polyacryloyldimethyl Taurate, Hydrogenated Polydecene, Ceteareth-25, Caprylic\/Capric Triglyceride, Kaolin, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Aminomethyl Propanol, Fragrance (Parfum), Trideceth-10, Caramel, Aloe Barbadensis Leaf Juice, Tocopherol Acetate, Rosmarinus Officinalis (Rosemary) Extract, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense (Horsetail Root) Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Hydrolyzed Quinoa, Benzyl Benzoate, Limonene\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Reuzel Pomade Clay Matte - 95g","offer_id":53142450962762,"sku":"REU233","price":22.75,"currency_code":"EUR","in_stock":true},{"title":"Reuzel Pomade Clay Matte - 35g","offer_id":53142450995530,"sku":"REU232","price":12.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/9900\/4746\/files\/Rz_PDP_ClayMattePomade_1200x1200px_72ppi_01.png?v=1787989775"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/9900\/4746\/collections\/Rzl_PDP_2000x2000px_Pomade_Severed_07_7fab70cb-2026-4277-b612-d4408f239220.jpg?v=1790168224","url":"https:\/\/www.reuzel.be\/en\/collections\/hair-clay.oembed","provider":"Reuzel Europe","version":"1.0","type":"link"}